Tag Archives: google
Matt Cutts Says You Can Buy Links
But he’ll boil your pet rabbit if you do. Just kidding. Matt Cutts and Google do not want to stop you buying links to your site. But if you do buy links, he doesn’t want them corrupting Google’s search results and Google will endeavour to discount such links. Voluntarily given links based on the merit [...]
Continue Reading
Google Trustrank
Matt Cutts Debunks The Google Trustrank Myth
Matt Cutts explains that a few years ago Jan Peterson and friends at Yahoo wrote a paper on something they called Trustrank. Yahoo’s version of Trustrank treats ‘reputation’ like it’s a physical thing that flows around the web via links. Note, that this is completely separate from Google. Coincidentally, [...]
Continue Reading
The Importance Of Alt Attributes
It’s an attribute, Matt, not a tag. The <img> is the tag.
Notwithstanding, in this video Matt Cutts explains that because Google isn’t (yet) very good at recognising images, it uses the text in the alt attributes of your images to determine what they are about. Some descriptive information can be derived from the image’s file [...]
