SEO In 2008
Posted on 25. Feb, 2009 by in basic SEO
Okay, I’m a year late, but I only just started this site! I’ve got a backlog of videos to get through! In this Pub Con 2007 video Matt Cutts was asked what SEO’s should focus on in 2008. I think this is a weird question, but Matt answers it with typical grace.
MC advises us to focus on
Good High Quality Content
This should be the foundation that all sites are built upon. Why SEOs need to be reminded of this is beyond me. Oh, I remember – the low barrier to entry means that any idiot can proclaim themselves as SEOs and become entrepreneurs in Digitalpoint World.
Personalisation
Matt recommends that you make your site really targeted towards ultra specific demographic niches, by making your content appeal to just the user you’re interested in. Increased conversion rates – check. Also, you should be thinking about local search. You can put your business address (of all your branches, too) into Google’s Local Business Centre for free.
Mobile
How on earth did Matt get someone to ring him on his iPhone at the exact moment he wanted to talk about “mobile”?
Matt – tea ready at 6 – rabbit stew. Don’t forget to tell them about Mobile Web – Mum
That’s true professioanlism. Mobiles now afford you the luxury of being able to surf the web in places that don’t have an internet connection. If you have a website that’s well suited to running on mobile devices you’re really helping yourself, as more and more people access the web on their phones. Big dig a TechCrunch, whose site has masses of gadgets that gorge themselves so much on your CPU resources that it takes mucho tiempo to load on your mobile. Obviously, lean and sparse sites load faster. Note – loading times have no SEO implications. Within reason.
In Summary
In summary, start with good content, target it precisely towards the visitors you want and make it accessible to them.
