The Anatomy Of A Snippet
The snippet is the description of your web page that appears in the search results. But where does it come from?? Let’s break down the text that we see when we search for something.
In general, Google tries to display the most useful information for searchers, and this task includes the retrieval of the most relevant [...]
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Include Your Keywords On The Page!
Nothing earth shattering here, but I liked this video anyway. Matt Cutts is the king of PR, and I don’t mean that in a nasty way. He is such an affable guy, he’s really good to watch. I think most people could learn something useful from watching the way he interacts with the interviewer.
In this [...]
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The Importance Of Alt Attributes
It’s an attribute, Matt, not a tag. The <img> is the tag.
Notwithstanding, in this video Matt Cutts explains that because Google isn’t (yet) very good at recognising images, it uses the text in the alt attributes of your images to determine what they are about. Some descriptive information can be derived from the image’s file [...]
