Include Your Keywords On The Page!
Posted on 26. Jan, 2009 by in basic SEO
Nothing earth shattering here, but I liked this video anyway. Matt Cutts is the king of PR, and I don’t mean that in a nasty way. He is such an affable guy, he’s really good to watch. I think most people could learn something useful from watching the way he interacts with the interviewer.
In this video, USA Today’s Jefferson Graham asks Matt how to get his site to the top of Google. In return, MC gives him 5 basic, common sense SEO tips.
In summary, they are:
Use Keywords On The Page
Include the keywords you want to rank for on the page. I warned you that nothing earth shattering was revealed! You might laugh at the fact that Matt Cutts is taking the time to tell us something so ‘obvious’, but you would be surprised to learn the number of people who have asked why their pages aren’t ranking when they haven’t even included them on the page!
Put Keywords In Your Page Titles
The title is a good place to put keywords you are targeting. Some people maintain that this is the most important place for them.
Use The Meta Description
Use the meta description wisely. This does not mean overload it with keywords. The meta description is what often gets displayed in the search results, and can influence a visitor’s decision to click on your site. Discover other sources of the snippet.
How To Get Links
One of hardest tasks to accomplish is building links. One tip that Matt Cutts gives here is to participate in blog discussions. This is not to gain the actual comment link you leave (they are not usually worth much from a SEO point of view). This is to get your site in front of more interested eyeballs. If your site is related to the discussion, there is a good chance that readers will follow your link and they may even link to your site.
Do I really Have To Wait 6 Months Before I get Listed?
Contrary to popular belief, you don’t have to wait 3 – 6 months for your site to start ranking. It may take longer to rank for competitive terms, but your site could be appearing in the search results in a matter of days. Matt reveals in this video that sites can be found by the Google crawler in a few days and that the entire index is refreshed within a month.
