There’s a lot of duplicate content out there, some generated for heinous purposes, and others not. One not so heinous form of duplicate content occurs when you have two different URLs pointing to the same page. For example, www.gajshost.com and gajshost.com. Matt Cutts initially lists the different ways you can solve this duplicate content problem:
use [...]
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SEO In 2008
Okay, I’m a year late, but I only just started this site! I’ve got a backlog of videos to get through! In this Pub Con 2007 video Matt Cutts was asked what SEO’s should focus on in 2008. I think this is a weird question, but Matt answers it with typical grace.
MC advises us to [...]
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Google Punish Blackhat SEO
Recently, Google were able to identify and punish a blackhat SEO who had a long history of spamming Google’s index. Using a revolutionary chemical process, Google were able to slow down the perpetrator’s metabolism so much that he started talking backwards. So embarrassed is Mr Blackhat, that he now only comes out at night. Some [...]
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Matt Cutts Says You Can Buy Links
But he’ll boil your pet rabbit if you do. Just kidding. Matt Cutts and Google do not want to stop you buying links to your site. But if you do buy links, he doesn’t want them corrupting Google’s search results and Google will endeavour to discount such links. Voluntarily given links based on the merit [...]
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Google Trustrank
Matt Cutts Debunks The Google Trustrank Myth
Matt Cutts explains that a few years ago Jan Peterson and friends at Yahoo wrote a paper on something they called Trustrank. Yahoo’s version of Trustrank treats ‘reputation’ like it’s a physical thing that flows around the web via links. Note, that this is completely separate from Google. Coincidentally, [...]
